Derzhis Menya

Derzhis Menya (“Hold on to me”) makes dog leads and collars from climbing rope, paracord and microcord, with no leather. Each piece is made for a specific dog to its measurements. Sales go through the website, marketplaces, social media and showrooms.

We built the workshop two connected parts: an online shop and an accounting system with 21 screens. The main rule is that prices, discounts, cost and profit are calculated by the accounting system, and the shop only displays them. Change a rule in one place and it works the same in the cart, the receipt, the order and the report.

The order’s journey

The customer picks a model, enters the dog’s measurements, chooses delivery and pays by card or fast bank transfer. The fiscal receipt is sent automatically and matches the order to the kopeck.

The owner sees the order on the main board: six tiles from “awaiting payment” to “in transit” and a “what’s burning” line with broken promises to customers and orders forgotten on pause.

An order has three tracks: money, production and delivery. The system explains what is wrong: when someone tries to start an unpaid order, it asks “Has the money been received?”. A pause needs a reason from a list, and the administrator gets a Telegram message at once. Only a finished item can be shipped, and only with a tracking number.

Stock and production

Materials are kept in batches with their purchase price, and the oldest batch is always written off first. So the cost of an item reflects real money rather than an average price. A group of models shares a recipe, and an individual article can have its own. Start an order and materials are written off; cancel it and they come back.

Stocktaking runs in two steps. First, staff enter what is actually on the shelf, with a “blind count” option that hides the system’s figures. Then the system shows the differences, and nothing changes until “Post” is pressed. Every movement of material stays in the log.

Money

Order profit is revenue minus materials, channel commission, tax and delivery. The “Channels” screen shows how much the workshop keeps from the same product on each marketplace and on its own website, where only card processing is paid. Cash flow is projected 13 weeks ahead, and there are targets, plan versus actual, and a campaign board showing what was spent and what came back.

Loyalty

Three customer tiers with cashback in points. Points can cover no more than 30% of an order, and the whole discount is capped at 30%, so bonuses no longer stack up to 44%. Refer-a-friend pays the referrer only after the friend’s order is delivered. The owner changes every number on the “Loyalty” screen.

Who else this fits

Workshops and small manufacturers that make goods to order from stocked materials and sell in several channels at once: clothing and accessories, furniture, souvenirs, handmade cosmetics.