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Loyalty and Wallet
Loyalty cards, tickets and passes in Apple Wallet and Google Wallet: offers, points, refer a friend, checkout on a phone and protection from screenshots.
We build digital loyalty cards, tickets and passes for Apple Wallet and Google Wallet. A buyer adds the card to the phone without installing an app, and a cashier checks it with a scanner on an ordinary smartphone. Our own product Apex Loop is built on this technology.
- Price
- from 150,000 RUB
- Timeline
- from 1 month
What is included
A card in your brand
Colours, logo, banner and up to 10 addresses where the card reminds about itself when the buyer is nearby.
Protection from screenshots
The code on the card changes every minute, so a screenshot of someone else’s card does not work at checkout.
Offers and points
Each offer has its own discount, points, term and issue limit. Three buyer levels and cashback in points.
Refer a friend
Invitations are protected from people inviting themselves, and the bonus is credited after the order is handed over.
Influencers
An influencer has their own portal with links, QR codes and accruals and does not see buyers’ names or phone numbers.
Tickets and entry
Events with tariffs and capacity, season passes, cancelling and reissuing a ticket from the portal.
How we work
- 01
Analysis
We study processes, data and the points where value is lost, and fix the result we are working towards.
- 02
Architecture and prototype
We design the system and build the first version on your real data. Stages and cost are agreed before work begins.
- 03
Pilot
We launch in one area. Every stage is checked in a test version before it goes into operation.
- 04
Scale and support
We connect the remaining areas, take responsibility for how the system runs and keep developing it.
Case studies
Apex Loop
Our own product: loyalty cards and tickets in Apple Wallet and Google Wallet, an owner's dashboard, checkout scanner, promotions, influencers and card messages.
Derzhis Menya
A dog gear workshop: an online shop and its own accounting system. Batch-based stock, materials written off by recipe, profit on every order in every sales channel.
Client system for a beauty salon chain
Under NDA. A client system for a cosmetology studio chain instead of amoCRM: one card with YCLIENTS data, treatment courses, calls, win-back, Wallet cards.
Articles on the topic
Accepting payments on your website: cards, fast bank transfer, invoice QR codes and receipts
How to set up accepting payments on a website in Russia: card and fast bank transfer with receipts, invoice QR codes for companies, paid consultations.
CRM implementation: why staff don't use the system and how to avoid it
Why CRM implementation stalls: double entry, a system that ignores how people work, no benefit to staff. How to go in stages and what to measure.
Digital loyalty cards in Apple Wallet and Google Wallet: how they work
How a digital loyalty card gets into the phone's wallet, how staff check it at the till, how to protect it from screenshots and what you can send to it.
Frequently asked questions
How does the card get onto the buyer’s phone?
The buyer opens a link or a QR code and adds the card to Apple Wallet or Google Wallet. No app has to be installed.
How do you protect a card from screenshots?
The code on the card changes every minute, so a screenshot of someone else’s card does not work at checkout.
Can the cards be linked to a CRM?
Yes. In a beauty salon chain Wallet cards are linked to the client card and season passes in its CRM.
How much do loyalty cards cost?
Development starts from 150,000 RUB and takes from 1 month. The final price depends on the sections, roles and links with other systems: stages and cost are agreed before work begins, after we study the task, and the first version is built on your real data.
Discuss your task
Tell us what you need - we will suggest how to build it and what the first step is.
- 01Analysis
We study processes, data and the points where value is lost, and fix the result we are working towards.
- 02Architecture and prototype
We design the system and build the first version on your real data. Stages and cost are agreed before work begins.
- 03Pilot
We launch in one area. Every stage is checked in a test version before it goes into operation.
- 04Scale and support
We connect the remaining areas, take responsibility for how the system runs and keep developing it.





